Immersive and Entertaining Storytelling
The challenge
Create a full stand and interaction design within the Borealis umbrella theme
“Building Tomorrow Together” that attracts the target audience. Utilise Borealis
products and services as story drivers at K-Fair 2019 - The World’s No. 1 Trade fair for plastics and rubber.
Execution
We created a full stand design with multiple interactive touch points on varying scales. The concepts include a life size interactive touch globe which controls a LED wall, multiple interactive screens controlled by product
samples and interactive recycling bins scattered across the stand to attract, explain and inform the target audience about the sustainable solutions for the future.
Results
More than 3500 meaningful interactions realised on the Borealis booth at the K-Fair 2019.
