Chr. Hansen

A remarkable, interactive and entertaining
storytelling experience at EuroTier 2022

A remarkable storytelling experience

The challenge

Let visitors of EuroTier 2022 stop and stare, to show the remarkable impact of Chr.Hansen and tell the story of Farm to Fork through gamification. EuroTier is the world's leading trade fair for professional animal farming and livestock management.


WT interactive was responsible for the interactive storytelling elements at the booth, presenting the Chr. Hansen vision and position in the full value chain “ from farm to fork” explaining the great impact on food quality, health & sustainability around the world. Through an interactive game, participants were challenged about their knowledge of these topics. The Farm to Fork concept and the impact of the solutions of Chr.Hansen were displayed on a large LED wall that could be controlled from an interactive table to show the remarkable Farm to Fork concept and the impact of the Chr. Hansen solutions.