European Commission

Interactive, immersive and entertaining storytelling experience
for the European Commission booth at HMI 2022

Interactive storytelling experience

The challenge

Create a booth experience at the Hannover Messe fair to communicate the lead exhibition theme "industrial transformation never stops" to visitors in a cross-media storytelling setting.

Execution

WT interactive implemented several interactive storytelling tools as a way to communicate the lead exhibition theme "Industrial transformation never stops" to visitors in a cross-media setting. Three digital storytelling media stations consisitng of interactive presentation tables supported by screens were focusing on the digitalization of industry, resilience and decarbonization of industry: EC DG Grow by EU achievement, future goals, and programs.