Interactive, immersive and entertaining storytelling experience
for the Hitachi booth at bauma 2022 Münich

Interactive storytelling experience

The challenge

Create an easy and intuitive experience to get the story of Hitachi accross focussing on their heritage, portfolio and digital innovations.


WT interactive was responsible for the interactive storytelling part at the Hitachi area during bauma 2022, telling the story of Hitachi as they celebrate their milestones throughout the five decades of Hitachi including a shift to digitalisation, their development of customised solutions, the expansion of our value chain, and the strengthening of relationships between their people and their partners.

bauma in Münich is the world's leading sector event for construction machinery, building material machines, mining machines, construction vehicles and construction equipment. Of course Hitachi was present at bauma with a booth designed and built by Gielissen.


All worked out very well and visitors experienced the multitouch-screen with active object recognition in a great way!