Adam Underwear

Interactive Retail Display

Interactive Retail Display

The challenge

Create an interactive in store display to emphasise brand identity distinguishing from other underwear brands and increase brand engagement.


We created a life size augmented reality mannequin supported by entertaining animations. A-dam gets caught in the weirdest situations and it is up to you to save him by bringing him the right underwear.


Deployed in leading mayor department stores, such as De Bijenkorf Amsterdam and Selfridges & Brown Thomas London;

Top selling brand in De Bijenkorf Amsterdam during the deployment of the interactive display;

And as a result, first brand to be available in all De Bijenkorf department stores within one year;

Shopper Marketing Award 2016.

“This interactive presentation tool has proven itself in attractiveness and dwell time, which leads to more purchases”

Job Leusink - Co-Founder A-dam Underwear