Together with Havas and AbbVie, WT interactive have introduced an innovative Augemented Reality (AR) experience to educate healthcare professionals about the unique benefits of our treatment, with a focus on "Therapy-Free Duration."
This immersive approach offers a memorable and impactful learning experience beyond traditional methods.Building on a concept pioneered by other affiliates, who used physical or digital Lego blocks to represent treatment stages, we have taking it a step further by bringing it into an AR environment. Using two Meta Pro VR glasses the HCPs and the AbbVie representative can visualize treatment stages, explore the benefits of therapy-free intervals, and engage with key product attributes in a dynamic and compelling way. And since it is digital, all valuable choices are stored.
Jules Buijsman - AbbVie
