In a unique collaboration with Hypsos and BrandBase, WT interactive developed an exciting and immersive interactive gamification experience for ABN AMRO at the World Tennis Tournament. The centerpiece of the activation was a life-size, interactive version of the classic retro game "Pong," reimagined through cutting-edge interactive floor projection technology and dynamic, thrilling content.
Our role in this project spanned the full development process, from concept design and storytelling to software programming, hardware integration, installation, and ongoing support. The result was an engaging and fun event experience that not only entertained but also deepened visitors’ connection to the ABN AMRO brand.
By transforming the floor into an interactive gaming platform, participants could engage in the game by controlling their paddles through movement, adding a physical and dynamic element to the experience. The interactive, immersive design encouraged playful competition while reinforcing ABN AMRO's commitment to innovation and engagement.
This gamified experience successfully created a memorable and exciting atmosphere that enhanced the ABN AMRO brand presence at the World Tennis Tournament, leaving a lasting impression on attendees and fostering a strong emotional connection with the brand.
Anne Gombert - BrandBase
