WT interactive brought A-dam Underwear’s brand story to life with a unique, life-size augmented reality mannequin, supported by entertaining animations. In this interactive display, A-dam finds himself in the most peculiar situations, and it's up to the customers to save him by choosing the right pair of underwear. This immersive experience combines fun and engagement, drawing customers into A-dam's world while showcasing the brand's commitment to sustainable and fashionable underwear.
Our role included the entire process, from concept design and storytelling development to software programming, hardware integration, installation, and ongoing support. The result is a dynamic and enjoyable experience that not only educates visitors about A-dam Underwear’s offerings but also strengthens their connection to the brand’s values of sustainability and style.
Job Leusink - Co-Founder A-dam Underwear
