At Sibos 2022 in Amsterdam, WT interactive brought the European Central Bank’s (ECB) TARGET Services and the exploration of the digital euro to life through an innovative interactive storytelling experience. Sibos is the world’s leading annual conference, exhibition, and networking event for the financial industry, providing an ideal platform to showcase the ECB's cutting-edge initiatives.
WT interactive was responsible for creating the interactive storytelling elements at the ECB booth, where attendees could explore the key aspects of the ECB’s TARGET Services and the digital euro project. The experience featured an interactive touchscreen presentation, enhanced with dynamic objects and engaging animations, illustrating the financial landscape and the significant impact of TARGET Services within the EU.
This immersive, engaging experience allowed visitors to interact with the evolving story of digital finance and better understand the role of the ECB’s services in shaping the future of European financial systems.
Elin Amundsen - ECB
