At PRSE 2024, held at the RAI Amsterdam, WT interactive designed and developed an innovative software application for Lavergne, a leader in sustainable resins made from 100% post-consumer recycled plastics. The application was showcased on an HP 2-in-1 laptop, featuring Lavergne products crafted entirely from post-consumer recycled (PCR) plastics, highlighting the company's commitment to a circular plastic economy.The interactive software application allowed visitors to explore Lavergne's journey towards sustainability through a series of engaging modules. Attendees discovered Lavergne's global success stories, diving into their revolutionary plastic production processes, diverse production locations, and the company’s significant advancements in recycling technologies.
By navigating through the software, visitors were able to gain a deeper understanding of how Lavergne’s sustainable plastics are integral to everyday consumer products while contributing to a greener, more circular future. This interactive experience demonstrated Lavergne's leadership in promoting environmental sustainability through innovation.
Jean Gingras - Sustainability & Marketing Specialist Lavergne
