Missie H2o

Bringing the Netherlands' hydrogen ambitions to life through immersive play and powerful digital storytelling

At the vibrant heart of TeamNL House in Paris, during the high-energy Missie H2 campaign, we partnered with Beewan Sports Experience to transform ambition into interaction. Our mission: to spark public imagination around the Netherlands’ role as a global hydrogen leader. In a partnership with Beewan, WT Interactive conceptualized and delivered five dynamic installations, each one a portal into the world of clean energy, designed to inform, entertain, and inspire.

From high-speed challenges that simulated hydrogen-powered travel to collaborative games about energy transition, every experience combined intuitive play with purposeful messaging.These installations turned complex sustainability topics into stories you could feel. Visitors didn’t just learn, they moved, competed, connected. Curiosity turned into conversation.

Engagement turned into understanding.The result? Thousands of visitors immersed in the hydrogen story, captivated not by facts, but by experience.

"This project proves the power of interactive storytelling. When audiences play, they remember. And when they remember, the message moves beyond the event, into hearts, minds, and action."

Rob Majoor - BEEWAN