Sanofi

Question

New way of presentation to explain rare diseases onevents and exhibitions to be used worldwide.

Execution

Interactive Treatment Table that results in an impactful booth attractionon events and exhibitions. Put the magnifying glass on the projected patient onthe interactive treatment table and the doctor will experience the symptom andthe combination of those symptoms to better diagnose possible patients in thefuture.

Impact

Increasedwell time in combination with brand awareness at booths throughout Europe andUSA.       

In Basel 2015 a doctor diagnosed a patientafter having the experience at our solution.

SanofiGenzyme Gaucher Innovation Award (The best global implemented communication forGaucher disease).