WT interactive was entrusted with the comprehensive redesign of the Shimano Experience Center in the Netherlands, transforming it into a state-of-the-art destination that showcases Shimano's innovation and commitment to cycling excellence. Our involvement spanned the entire process, from initial concept development to customer journey mapping, spatial design, production, and installation.
We began by thoroughly understanding Shimano's brand identity and vision for the center. Our team then developed a customer-centric journey, ensuring each visitor would have a seamless and engaging experience. This involved reimagining the spatial layout to encourage exploration, interactivity, and hands-on engagement with Shimano's products.
The spatial design was carefully crafted to reflect the brand’s values while enhancing the flow of the center. We integrated immersive storytelling elements, interactive displays, and high-tech solutions that showcased Shimano’s cutting-edge technology and cycling solutions. Every detail was meticulously planned to ensure visitors felt immersed in the world of Shimano, from the moment they entered to the final interaction.
Our services included all aspects of production, from conceptualization and prototyping to fabrication and installation. The final result is an interactive, dynamic environment that contributes to an unforgettable experience for visitors, seamlessly blending physical space with digital storytelling and interactive elements.
WT interactive's expertise in experiential design and technology integration played a pivotal role in transforming the Shimano Experience Center into a world-class destination that not only highlights the brand's products but also creates an engaging environment for cycling enthusiasts and industry professionals alike.
Rob Damoiseaux - Shimano
